Kirk Jensen has transitioned from a successful 30+ year career in life sciences publishing to focus on long term care planning, which he regards as a much larger quality of life issue than most people realize. He divides his time between assisting members of the Baby Boom generation family by family, and working to encourage employers to make LTCI an employee benefit, to solve this problem at scale more efficiently. After a publishing career with such firms as Oxford, Pearson, Plenum, and the New York Academy of Sciences, he remains deeply engaged with science and scientific communities. He has worked closely with many of the best scientists in ecology, conservation, biodiversity, and the environmental sciences. He has been involved with diverse publications including Environmental Practice, the official journal of the National Association of Environmental Professionals, scholarly review series in ecology and conservation biology, ecological economics, Current Ornithology , Current Mammalogy, the Long Term Ecological Research Network series, and a couple of series in evolutionary biology. He worked on the Oxford Series in Ecology and Evolution, the premier monographic series in these areas. He has edited textbooks and scholarly books including A Citizen’s Guide to Practical Ecology (Lawrence Slobodkin), Win-Win Ecology (Michael Rosenzweig), The Nature of Design (David Orr), Precious Heritage: The Status of Biodiversity in the US (Bruce Stein and others at The Nature Conservancy), Sustaining Life: How Human Health Depends on Biodiversity (Eric Chivian and Aaron Bernstein), and several books each by Garrett Hardin, David Ehrenfeld, and Dan Botkin.